Meet Our Founder
At Weldaad Authentic Interior, we know that materials matter. We pick them for their texture, their story, and the way they carry the touch of human hands. From hand-blown recycled glass to vintage textiles given a second life and wood that’s carved with care, every material in our collection is chosen not for perfection but for character.
Everything we share with you is handmade in small workshops, where traditional techniques are lovingly passed down through generations. These creations aren’t just designed. They’re shaped, formed, and finished with time, skill, and a whole lot of soul.
"For us, it always begins with the material. The sparkle of glass, the softness of a well-loved fabric, the lines in a piece of wood. When something is made by hand, you can feel the story in every little detail. And that’s exactly what Weldaad is all about."
- Mirjam Verheijke
The Story of Weldaad Authentic Interior
At Weldaad, we believe beauty and kindness belong together. The word weldaad means a good deed, and that spirit lives not only in our name but in the way we work. It shows in the care we give our customers, in the collaborations we build with makers around the world, and in the small steps we take to reduce our footprint. For us, a truly well-made piece carries more than craftsmanship. It carries intention. And maybe even a little goodness too.
Weldaad Authentic Interior was founded by Mirjam Verheijke, born and raised in Amsterdam. Her journey started in 1992 with a floral decoration studio for events and hotels. By adding colour, texture, and atmosphere, her love for creating warm, characterful interiors kept on growing. In 2002, she transformed her florist studio into Brocante Weldaad, a boutique filled with vintage finds and decorative pieces, each chosen for its authenticity and charm.
What began with antiques and vintage treasures has since grown into a refined collection of handcrafted interiors. In 2017, Mirjam took the next step and launched her own production line, designing original pieces that honour traditional craftsmanship while blending beautifully into contemporary spaces.
Every collection reflects her love for heritage, honest materials, and the beauty of handmade design. With each piece, we hope to bring warmth, character, and a timeless sense of home.